• An innovative payment experience for an evolving industry

    Learn how Visa Sensory Branding can help you differentiate your payment solution and attract more business.

When a Visa transaction is approved, it will trigger an animation, sound and haptic vibration where applicable – helping to put the consumer payment experience at the forefront. As payment methods evolve, sensory branding assures the consumer that their purchase made using Visa is approved.

A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.

A breakdown of Visa Sensory Branding

Visa Sensory Branding uses sight, sound and vibration where applicable to confirm that a Visa purchase has been approved.

Illustration of sensory branding elements of visual, sound and haptic feedback.

Visa Sensory Branding lets consumers know their Visa purchase is approved. It offers merchants a payment solution to help them stand out from the competition.

Fast and easy payments

Make payments easier. 87 percent perceived their transaction to be fast and convenient.¹

 

Three people sitting on a couch and looking at one person's tablet while chatting.

Brand innovation

Leave a lasting impression. 82 percent of users perceived their payment experience as innovative. ¹

¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

Integrate Visa Sensory Branding into your payment solution. It can offer the advantage you’re looking for and lead to new opportunities.

Illustration of a house on a phone representing enhanced perception.

Enhanced perception

94 percent cited greater favourability toward technology partners.¹

An illustration of a circle pointing in different directions representing customization.

Built-in customisation

Colour sets, backgrounds and other design options set you apart.

Illustration of a hand holding a Visa card.

Easy integration

Visa Sensory Branding requires minimal engineering effort.

¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016

Explore the Visa Sensory Branding tools and resources. They’ve been designed to help you seamlessly add sensory branding to your payment solution.

Download digital brand guidelines (English only)

Download the brochure (English only)

A woman and a man looking at a tablet together.

SDKs

Integration for iOS, Android and web. Visa Sensory Branding SDKs contain front-end only animation, sound and haptic files. Customisations include colour, size, sound and haptic.

Download our assets

 

Customer making a payment in a store.

Native Integration

Design assets and animation specifications are also available. Elements can be tailored for your payment solution.

Contact us for your solution

Get answers to frequently asked questions.

All three Visa Sensory Branding elements (sound, animation and haptic vibration) work together to confirm an approved Visa transaction, and should all be included when supported by the payment hardware.

Visa Sensory Branding should start immediately following an approved Visa transaction made with a reloadable Visa Prepaid, Visa Debit or Visa Credit card.

Yes. The customer experience should be consistent regardless of which Visa card is used.

For more information about Visa Sensory Branding, please email us at VisaSensoryBranding@visa.com.