Enabling and enhancing eCommerce
“Using Visa API’s to augment your existing products and ultimately drive more powerful eCommerce experience for consumers and merchants”
In Europe the combination of new regulation, new technologies and changing consumer behavior is accelerating the pace of change. Non-traditional players are using these changes as opportunity to inject new ideas into the traditional payments ecosystem, increasing consumer expectations for “Wow” seamless experiences.
This digital payments revolution presents tremendous opportunity for merchants to build stronger, more profitable relationships with their customers.
The focus of the challenge is about shopping experiences in online and omni-channel environments, submissions should look to create experiences that will expand access, reduce friction, enhance security and add value beyond the transaction.